Let's talk about market sophistication and its relevance to the coaching industry. Joanna explains the five levels of market sophistication in the coaching industry and provides strategies for coaches to navigate the competitive market. She emphasises the importance of building a strong brand, embracing innovation and highlighting your unique value proposition.

First Level: Hello Market [00:01:16] Introducing a unique coaching service that captures the needs of the market and showcasing its value and benefits.

First Level: Hello market

Second Level: What is this?

Third Level: How does this work?

Fourth Level: Fierce Competition

Fifth Level: New Experiences

Useful Links

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The Business of Coaching programme

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