From Lesson #12 in my 67 Lessons Learned guide! Niche down in competitive markets. If you're struggling with the numbers, meaning you've done your Jungle Scout research and your desired category looks too competitive, you need to NICHE DOWN! Use the Opportunity Finder tool in JS to find long-tail keywords to get ideas and inspiration for sub-niches that you can explore. You could go all-in on a sub-niche and really dominate, or go with a more encompassing brand and start your business in a sub-niche with low competition. Both strategies will work. ⬇️ Click to view my available resources! <a href="https://andyisom.com/">https://andyisom.com/</a> Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

From Lesson #12 in my 67 Lessons Learned guide! Niche down in competitive markets. If you're struggling with the numbers, meaning you've done your Jungle Scout research and your desired category looks too competitive, you need to NICHE DOWN! Use the Opportunity Finder tool in JS to find long-tail keywords to get ideas and inspiration for sub-niches that you can explore. You could go all-in on a sub-niche and really dominate, or go with a more encompassing brand and start your business in a sub-niche with low competition. Both strategies will work. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

From Lesson #12 in my 67 Lessons Learned guide! Niche down in competitive markets. If you're struggling with the numbers, meaning you've done your Jungle Scout research and your desired category looks too competitive, you need to NICHE DOWN! Use the Opportunity Finder tool in JS to find long-tail keywords to get ideas and inspiration for sub-niches that you can explore. You could go all-in on a sub-niche and really dominate, or go with a more encompassing brand and start your business in a sub-niche with low competition. Both strategies will work. ⬇️ Click to view my available resources! <a href="https://andyisom.com/" rel="noopener noreferrer">https://andyisom.com/</a> Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

#17 - Niche Down in Competitive Markets

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it.

I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.

Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.

Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts.

📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

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Entrepreneurship

Marketing

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it. I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

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