Ever wondered what pitching your start-up and folk music have in common? 

Today our guest is Henric Hungerhoff, managing director of the APX startup accelerator, a collaboration by Axel Spring and Porsche. Not only is he an entrepreneur himself but he’s also a startup enthusiast, an investor, a lawyer and plays in his own Americana band (and if you listen closely to the episode, you can catch some of his music!). 

Henric let’s us in on everything he looks for in a successful startup, from how he prefers working with teams over single founders and how he steers away from family based endeavours…with a couple of exceptions. Henric also takes us through the process of pitching your start-up, and how the perfect pitch is like writing a song: all the parts need to be in the perfect place to really captivate your audience. Enjoy!