The start of a launch is exciting. The middle is where most people lose it. Crickets, doubt, the urge to quit early.

Kelsey McCormick from Coming Up Roses joins Coley to talk through the mid-launch dip and why your energy is what carries a launch across the finish line. They cover how to set a launch goal that's tied to your real life, how to warm up an audience from cold to ready-to-buy, and why even a launch that flops is full of data worth gold.

There's no right way to launch. There's only your way.

Connect with Kelsey McCormick:

• @cominguproses.co
• https://cominguproses.co/COLEY.* (My affiliate code since I'm a LYOW student!)

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