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The start of a launch is exciting. The middle is where most people lose it. Crickets, doubt, the urge to quit early.
Kelsey McCormick from Coming Up Roses joins Coley to talk through the mid-launch dip and why your energy is what carries a launch across the finish line. They cover how to set a launch goal that's tied to your real life, how to warm up an audience from cold to ready-to-buy, and why even a launch that flops is full of data worth gold.
There's no right way to launch. There's only your way.
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What if money didn't have to be this big emotional thing you avoid? In this episode, Coley sits down with Meaghan Wall, aka the Hot Girl CFO, to talk about building a relationship with money that lands somewhere neutral instead of swinging between dread and dopamine. Meaghan shares how two business breakups became the catalyst for her current business, why she names her bank accounts fun things to trick her brain into showing up, and the disarming practices that helped her get to a place where she can send a $70K proposal without losing her mind. If you're a creative who avoids looking at your numbers, this one's a gentle nudge to start.
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How much of your life do you actually create, and how much do you just allow to happen? In this episode, Coley and Nina get into the messy question of flow versus creation. Are we little co-creators steering our own lives, or is something bigger calling the shots? They talk type A vs. type B personalities, the TV characters who plan everything until life derails them anyway, and the sales rule that simplified it all: control the controllables, which really come down to your effort and your attitude. If you've ever felt stuck between gripping life tightly and letting it flow, this one's for you.
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We're a few weeks into the Life Goals Lock In 60 and I'm giving you a full update — the good, the hard, and what I've actually learned so far.
In this episode I'm getting into my two priority goals for the challenge and how they're going, plus we're talking about week three. Because if you're in this challenge with me or going after any goal right now, week three is where it gets real. The novelty has worn off, you're tired, and your brain starts making a very convincing case for why you should quit. We're not doing that.
I'm also talking about something that's been coming up for me: the difference between your goal and your strategy. Your goal stays the same. Your strategy is allowed to change. And knowing that difference might be what keeps you in it when things aren't going perfectly.
If you're doing the Lock In 60 with us, this one's for you. And if you're not, it's not too late. Join the challenge: https://lifegoals.myflodesk.com/lockin60
If you've ever sat in the limbo of "do I keep going with this or change everything," agonized over a choice for weeks, or made a snap decision that somehow turned out to be the right one, this one is for you.
Decision-making is having a moment. Between AI making half our smaller choices for us, the wellness world telling us to follow our gut, and the productivity world telling us to optimize everything, we are getting a lot of mixed signals about how to actually choose. So we got into how we both make decisions (badly, sometimes), what we wish we did differently, and the kinds of choices that only feel right in hindsight.
We also caught up on life. Nina's Orlando move is officially in motion (apartment applied for, very much happening), and Coley is in the early, slightly chaotic stages of wedding planning.
In this episode, we cover:
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If you've ever thought about going into business with your partner — or you're already in it and figuring it out as you go — this one is for you.
We talk a lot about goal-setting on this show, but we don't always talk about what happens when the person you're building with is also the person you go home to. The lines blur. The conversations never stop. And figuring out who owns what — and when work ends — is something most couples in business together just stumble through.
Jo and Lyndon are husband-and-wife business coaches for creative entrepreneurs and the founders of The Break Room, a membership community for people who want to love their business long-term. In this episode, they get into what it actually looks like to build a business as a duo: the roles, the goals, and the boundaries that make it sustainable.
In this episode, we cover:
Find Jo and Lyndon on Instagram and learn more about the breakroom here (affiliate link)
If you've ever stared at your to-do list, felt completely overwhelmed by all of it, and then somehow ended up reorganizing your desk instead — this one is for you.
We talk a lot about goal-setting on this show, but we realized we've never actually talked about what happens when the standard advice just... doesn't work for your brain. Not because you're not trying hard enough. Because the system was never designed for you in the first place.
Sara Joelle — writer, founder of Between the Lines Copy, and self-proclaimed spokesperson of the squirrels — has ADHD, runs her own business, and actually hits her goals. In this episode, she gets into what goal-setting really looks like with a neurodivergent brain: her signature Tiny Tasks Til 10 method, how themed days remove the decision fatigue that kills momentum, and the one mindset shift that made everything click.
In this episode, we cover:
Find Sara at betweenthelinescopy.com and on substack.
Most of us don't have a goal problem. We have a distraction problem.
You know what you want — you're just letting scrolling, pop culture rabbit holes, and half-hearted habits quietly eat the time you could be using to actually get there. Enough.
In this episode, I'm introducing the Life Goals Lock-In 60 — a 60-day challenge designed to help you cut the noise and make real progress on the one or two goals that actually matter to you right now. Think of it as 75 Hard's realistic, non-toxic little sister.
I'm breaking down the 6 rules of the challenge, including:
I'm doing this challenge starting May 1st and I want you to come with me.
Sign up here for the challenge — I'll be sending updates throughout the 60 days and we'll have more episodes along the way to keep us accountable.
Sixty days. Imagine what we could actually do.
If you've ever caught yourself deep in a Hannah Montana rabbit hole at 11pm and thought, "I am a grown adult with a mortgage," this one is for you.
The nostalgia wave is everywhere right now. Reboots, reunions, Disney adults, childhood shows making their way back into the cultural conversation. We are not mad about it. But we did start wondering why it hits so hard, what we're actually chasing when we chase it, and whether craving simpler times is something to be embarrassed about or just something to be honest about.
In this episode, we get into all of it.
In this episode, we cover:
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If you've ever gotten to Friday and thought "wait, when did I actually run my business this week?" this one's for you.
For a long time, Mondays just kind of happened. Things were getting done, but there was no real moment to zoom out, check in, and ask: how is the business actually doing? Not as the person doing the work, but as the CEO and founder. So I built one. It's called CEO Monday, and in this episode I'm walking you through exactly what's in it, why it works, and how to build your own version.
We're talking about the tasks that keep getting pushed (yes, finances, I see you), the boundaries that make the day actually function, and why a structure is only useful if you're willing to hold it loosely.
In this episode, I cover:
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