In today's cutthroat business world, any service based sales professional understands the importance of setting themselves apart from the competition. But, there's more to it than just offering different products and utilizing multiple marketing tactics. In fact, the best way to get a leg up on competition is by creating a unique selling proposition. In this episode of Stay Paid, Josh and Luke explain what a selling proposition is, how to arrive at one, and how it can take your business to the next level.

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