Joel shares his inspiring journey from business economics and tech startups to building a fast-growing regenerative ranch. He explains how he used herd shares and ultra high density grazing to expand from a small herd to nearly 500 cows in just a few years. Along the way, he discusses developing hardy genetics, navigating serious labor shortages, and creating a supportive network of investors and mentors. Joel blends economics, history, faith, and land stewardship into a powerful vision for the future of ranching.

Topics Covered:

• Launching a ranch with zero capital through herd share partnerships
• Choosing Oklahoma for its climate challenges and opportunities
• Lessons from tech and startup life that apply to ranching
• Ultra high density grazing and how it multiplies carrying capacity
• Genetic selection for cattle that thrive without inputs
• Using community and social capital to scale
• The hidden economics behind modern ranch failure
• Advice for young or aspiring regenerative ranchers

Why You Should Listen:

This episode offers a rare look into what it takes to build a large-scale regenerative operation from the ground up. Joel is not only focused on grazing methods but also on solving the deeper economic, cultural, and logistical problems facing ranchers today. His practical strategies and vision for the future will resonate with anyone serious about making a living on the land.

Resources Mentioned:

• Smoke River Ranch
• Book: Man, Cattle & the Grass by Johann Zietsman
• Joel’s handle: @untappedgrowth on X/Twitter

Looking for Livestock that thrive on grass?  Check out Grass Based Genetics

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• (00:00) - Introduction and Fast Five Questions