Scaling your subscription box business isn’t just about making more money—it’s about building a business that works for you, instead of you working for it.

Are you stuck in the day-to-day grind, feeling like growth is just out of reach, or afraid that scaling will be overwhelming (or expensive!)? Then this episode is for you.

When I first launched my subscription box, my goal was 100 subscribers. That felt HUGE. I never imagined I’d be where I am today—packing thousands of boxes every month. 

But if you don’t plan for growth, you’ll eventually hit a ceiling. I learned this the hard way. At one point, I was packing boxes 10 hours a day, running two embroidery machines nonstop, and trying to juggle everything myself. That wasn’t sustainable. The business had grown, but I hadn’t scaled—yet.

Scaling is about more than just more subscribers and more revenue. It’s creating systems and processes that allow you to grow without burning out. 

Growth is not the same thing as scaling. 

Fear holds us back. In order to scale, you need to shift your mindset away from, “What if I fail?” or “What if I can’t handle the growth?” Instead, your mindset needs to be, “Scaling is not about perfection. It’s about progress.” 

Investing in tools, people, or systems can feel risky. But those risks pay off. 

There will be challenges. There will be setbacks. Look at these as opportunities to learn and continue moving forward. 

Not everyone is ready to scale. But how can you know if you are ready? If you’re ready to scale, you have:  

If you’re not sure you’re ready to scale, take some time to reflect and ask yourself: 

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