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Stepping into the shoes of a legend, Joseph William Foster, the founder of Reebok, joins us to weave a compelling narrative of innovation and determination that transformed the athletic footwear industry. As we trace the Foster family legacy from a small shoemaking workshop in Bolton to the global powerhouse of Reebok, Joe shares the intimate details of his journey—from the spikes his grandfather innovated for running shoes in 1895, to the cultural fashion phenomenon that Reebok became. Get ready to be inspired by the story of two brothers who, with a mix of serendipity and entrepreneurial spirit, created a brand that sprinted past competition and into history.

Harnessing luck like the perfect pair of sneakers, Joe and his brother Jeff laced up their ambitions and set off to establish their own company. This episode reveals how they crafted a brand that resonated with athletes and fashion icons alike, discussing everything from the accidental discovery of Reebok's name to the iconic arrow that became synonymous with the brand. Joe's partnership with Paul Fireman and the strategic maneuvers that catapulted Reebok into the U.S. market showcase a masterclass in scaling a business and making bold, yet calculated, leaps.

As Joe recounts his transition from hands-on management to a mentorship role, he imparts wisdom on the art of building a strong team—one where each member outshines the leader in their own right. The conversation shifts to legacy and entrepreneurship, as Joe reflects on the importance of documenting his story in "Shoemaker" to set the record straight and share the true narrative behind Reebok's success. Through triumphs and tribulations, the story of Reebok emerges not just as a tale of shoe craftsmanship, but as a blueprint for aspiring entrepreneurs everywhere. Join us for a session of storytelling that will have you running towards your dreams with renewed vigor.

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