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Corporate contracts can bring some consistent income into your coaching business. Jo shares her personal experience of landing a corporate contract and highlights the benefits, such as growth, stability, and higher rates.
Jo provides six strategies for securing corporate clients, including researching and identifying ideal clients, leveraging your network, crafting a compelling value proposition, developing tailored proposals, offering pilot programs, and collaborating with potential partners. These strategies aim to help coaches establish successful partnerships with organisations.
Useful Links
Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.
Joanna Lott's website and programme
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
✨ 2026 Coaches’ Planner – Your Three Ways to Join In
A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.
By Joanna Lott5
55 ratings
Corporate contracts can bring some consistent income into your coaching business. Jo shares her personal experience of landing a corporate contract and highlights the benefits, such as growth, stability, and higher rates.
Jo provides six strategies for securing corporate clients, including researching and identifying ideal clients, leveraging your network, crafting a compelling value proposition, developing tailored proposals, offering pilot programs, and collaborating with potential partners. These strategies aim to help coaches establish successful partnerships with organisations.
Useful Links
Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.
Joanna Lott's website and programme
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
✨ 2026 Coaches’ Planner – Your Three Ways to Join In
A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.

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