Are you still a bit skeptical about TikTok? In today’s episode, I’m chatting with my content strategist, Jaiden Hamilton and diving into my personal experience on the platform. We’re diving into how the algorithm differs from other platforms, how to use TikTok to benefit your business, plus your first steps for getting started. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

This episode is brought to you by More Money, Less Burnout, a 14-day business reset. Each day includes short audios plus one tiny action step to help you create more income, better boundaries, and some breathing room in your business. Grab the free reset today! 

Review the Show Notes:

Meet Jaiden (2:20)

My initial feelings and journey on TikTok (2:44)

How the TikTok algorithm differs from other platforms (6:19)

The most surprising things about TikTok (11:49)

The community on TikTok (14:46)

There’s room for all types of creators (18:41)

Do you need a niche? (20:39)

Marketing a local-based business on TikTok (27:23)

The difference in content creation across platforms (28:50)

The right age for TikTok (34:23)

You just downloaded TikTok: now what? (35:24)

Advice for beginners (41:59)

Embrace being boring (or decide you’re not) (44:29)

If you’re still intimidated by TikTok (48:37)

Mentioned In This Episode: 

More Money, Less Burnout: sabrinagebhardt.com/business-reset

Connect with Jaiden: 

Website: theravesocial.com

Instagram: instagram.com/theravesocial

Connect with Sabrina:

Website: sabrinagebhardt.com

Instagram: instagram.com/xo.sabrinagebhardt

TikTok: tiktok.com/@xo.sabrinagebhardt

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