In this episode of The General Muscle Podcast, Lawrence is joined by Alex Thomas, someone who is deeply embedded in the Australian coaching scene to discuss the evolution of the fitness industry. Alex is the founder of the Sports Nutrition Association and continues to work at raising the standards of coaching across the world. They explore how coaching standards, insurance, and industry expectations have shifted over time. They also unpack the major challenges coaches still face today, the double-edged sword of social media, and what separates great coaches from the rest.

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Alex's IG: @alexthomas_sna

Lawrence's IG: @general.muscle

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