In this episode we go behind the scenes with Ash, the owner of NRG Gym in Essendon, Melbourne. What started as a dream has turned into one of the most respected, community-driven gyms in the city—without a cent spent on traditional marketing. From retail beginnings to an incredible gym, Ash shares how he built more than just a place to train—he built a culture.
We explore Ash’s story from growing up in Greece and serving in the military, to moving to Australia and building a successful retail fitness business that laid the foundation for NRG. He walks us through every decision—from the equipment brand choices to the layout, the vibe, and the type of members NRG draws in. If you've ever wondered what it really takes to run a gym, or you're just curious how a destination gym like NRG came to be, you’ll love this one.
✅ Ash’s dream to create the ultimate gym—and how he turned it into a reality
✅ Why NRG launched with no signups, no promotions, and no public ownership reveal
✅ Ash’s background in fitness retail, managing top stores, and becoming Australia’s #1 sales rep
✅ Wild COVID-era stories: shopfront lines and sold-out stocks
✅ Thoughtful gym design: why NRG is the “just right” size for community and function
✅ Behind the brand choices: Matrix, Panatta, Gym80, Watson, and Glute Builder explained
✅ Why filming rules were updated—and how NRG handles content creators today
✅ Ash’s recent comp-prep-style cut with coach Scott —and why he didn’t step on stage
✅ Training at 43, dealing with injuries, and finally hiring a coach after 25 years
✅ The future of NRG: sauna rooms, cold plunges, massage therapy, and a café coming soon
✅ Building a gym culture where people respect the gym enironment
🎧 Whether you’re a gym owner, coach, athlete, or just someone who loves quality training environments, this is a fascinating look at what it means to build something special from the ground up.
📍 Check out NRG Gym at 321-319 Pascoe Vale Rd, Essendon
☕ Recovery rooms and in-house café opening soon
HOSTS🎙
Michael Trimboli | Scott Morrell | Michael Galante
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Disclaimer
The information presented is for informational and entertainment purposesonly and is not intended as medical advice nor is it a substitute for professionaladvice, diagnosis, or treatment of any disease or condition. Consult yourphysician or health care practitioner before beginning any nutrition,supplementation or exercise program. Anyone on this podcast does not assume any liability for the information provided. Any application of the recommendations or use of the information contained herein is at your discretion and sole risk,and you specifically waive any right to make any claim against anyone on this podcast.