Most subscription box owners are focused on growing their subscriber count. And while getting new customers is exciting, it’s not where sustainable growth comes from.

If you want to build a thriving, profitable subscription business, there’s one strategy you can’t afford to ignore: retention.

In this episode, I’m breaking down the difference between chasing subscribers and keeping them — and why keeping them can make a bigger impact on your bottom line. From curating a subscriber experience that builds loyalty to planning and implementing a retention strategy that actually works, we’ll walk through the key shifts that can help you reduce churn and grow your business more predictably.

Acquiring new subscribers is 5–7 times more expensive than keeping the ones you already have. If new subscribers are simply replacing those who’ve canceled, you’re not really growing — you’re just treading water.

How to Create an Experience, Not Just a BoxProducts bring people in. Experiences make them stay. I share how community, surprise & delight, and consistency can turn casual customers into long-term subscribers and loyal fans.

Building Connection through CommunicationIf subscribers only hear from you when their box ships, they’ll forget you. Learn how regular emails, engaging social content, and personal touches can keep your box top of mind and off the chopping block.

Retention Doesn’t Just Happen–You Need a PlanHigh retention isn’t luck — it’s strategy. I’ll show you how to build a simple 90-day plan that keeps subscribers engaged and excited to stay with you month after month.

Whether you're just starting out or are trying to scale an established subscription box, retention needs to be at the top of your list. Of course, you’ll always work to attract new subscribers — but keeping the ones who already said yes? That’s where your growth becomes sustainable.

Join me to learn how a focus on retention can make your subscription box more profitable, more stable, and more sustainable.

Download our free Retention Rate Calculator HERE and start measuring what matters: 

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

The real cost of acquisition vs. retention in your subscription box business