Are you worried you’ll launch your subscription box and no one will subscribe?

You’re not alone. This fear shows up for nearly every subscription box owner at some point, especially in the early days.

In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a mindset shift and some simple, strategic steps to help you move forward with clarity. Even if you’re starting from zero.

If fear or self-doubt has you feeling stuck, this is the pep talk you need.

Instead of worrying about launch day numbers:

1 - Know that this fear is normal.

The fear of “no subscribers” doesn’t mean you’re not cut out to be a subscription box owner. It means you care. Acknowledge the fear, but don’t let it call the shots.

2 - Don’t obsess over your launch date.

Setting a date can be helpful, but it’s not the most important thing. Focus on taking action and building momentum before the cart opens.

3 - Start building your waitlist now.

Your waitlist is your best launch asset. It gives you an audience of warm leads who are interested, engaged, and ready to buy when the time comes.

4 - Understand that clarity comes from action.

You don’t need all the answers to get started. Just take the next right step. Then the next. That’s how you build both confidence and progress.

Your Friday Fuel Challenge

You’re not behind. You’re just getting started.

The best way to start? Take one small action this week to build your waitlist.

Post a teaser, create a freebie, and talk about your box. Progress beats perfection. Every single time.

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!