Most people think of coffee shops or fast food when they hear “franchise.”

But the real money is in overlooked industries with high margins, low overhead, and massive demand.

In this episode, Neil Twa sits down with Cliff, a veteran franchise owner and consultant, to reveal the five franchise categories with the highest profit potential. From trades to pet care to youth enrichment, Cliff explains where the biggest opportunities are, how to evaluate ROI, and what lifestyle factors to consider before investing. He also shares his personal journey from Wall Street to franchising, including the best (and worst) businesses he ever owned.

In This Episode, We Cover:
✅ The “Silver Tsunami” and opportunities in senior care
✅ How pet humanization is creating billion-dollar businesses
✅ Why youth enrichment franchises are booming
✅ The truth about franchise ROI and FDD disclosures
✅ Cliff’s journey from managing $250M on Wall Street to building franchises

📍 Chapters
[00:01:13] From Family Priorities to Self-Employment
[00:07:17] Leaving Wall Street for Entrepreneurship
[00:13:19] Entering Franchising and Early Lessons Learned
[00:15:00] The Best and Worst Franchise Businesses
[00:17:34] The 5 Franchise Categories That Print Money
[00:23:26] Franchise ROI, Net Margins, and FDD Disclosures
[00:31:26] Lifestyle, Risk, and Picking the Right Franchise
[00:34:48] Why Due Diligence Matters More Than Sales Hype

🚀 Learn more about Cliff’s work with franchises:https://www.linkedin.com/in/cliffnonnenmacher

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

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