Kevin Ward is the master at writing sales scripts. But as great as Kevin's sales scripts are, he admits they are only a tool, and that there are good scripts and bad scripts.

There are also professionals and amateurs.

"Professionals," he says, "train based on their commitment to becoming the best. Amateurs train when they feel like it."

To be a professional real estate agent, you need a good script, and you need a commitment to training your sales skills.

And from what Kevin sees, too many agents have neither.

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