For most sellers, shipping eats the largest slice of the budget. 

But with the right strategy, it can become your most powerful competitive edge.

Lori from Falcon Fulfillment joins Neil to unpack how the fulfillment industry is transforming, from Amazon’s two-day dominance to the rise of smarter, more profitable shipping models.

They dive into how brands can cut costs, use AI to optimize logistics, and compete in an eCommerce world where speed isn’t the only advantage. Whether you’re scaling DTC or managing 3PL relationships, this episode breaks down the hidden levers that drive fulfillment profitability.

In This Episode, We Cover:
✅ Why Amazon’s fulfillment model is no longer the only way to compete
✅ How brands are saving thousands by extending from two-day to four-day shipping
✅ The rise of flexible “mosaic” carrier strategies that lower shipping costs
✅ How AI is changing fulfillment forecasting and decision-making
✅ The return of U.S. and North American manufacturing post-COVID
✅ What to look for in a fulfillment partner that actually fits your business

📍 Chapters
[00:01:00] Why Fulfillment Is Getting More Exciting Than Ever
[00:02:30] The End of the Two-Day-Shipping Obsession
[00:04:00] Amazon vs. Niche Brands: Competing on Value, Not Speed
[00:06:00] How Shipping Became the Biggest Lever in Profitability
[00:07:45] The Real Cost of “Free” Shipping
[00:09:00] FedEx, UPS, and the New Carrier Mosaic Strategy
[00:12:45] AI and Data: The Future of Smarter Fulfillment
[00:14:00] Reshoring and the Return of North American Manufacturing
[00:16:00] The Billion-Dollar Opportunity in Packaging Waste
[00:23:40] How to Choose the Right 3PL Partner for Your Brand

Explore how Falcon Fulfillment helps eCommerce brands ship smarter and scale faster: falconfulfillment.com

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