It’s one thing to manage a successful home service company, and it’s another to consistently grow it year after year. That takes a ton of risk, courage and leadership. If you make the wrong move, just like with hunting gators, things can all go south. You need incredible patience for both.

On this episode, we talk with Charlene Ierna, owner of IERNA’s Heating, Cooling, and Plumbing located in Lutz, Florida just outside of Tampa Bay, on growing up in Miami, how she got into the trades, and what it takes to build a successful home service business.

Not only is she a badass alligator hunter and owner, Charlene is a 9x Bryant Medal of Excellence Winner, Pinnacle Winner, 2016 Bryant Dealer of the year, and 1st and only contractor in FL to win all three awards. This is an episode you definitely want to tune in to.