Two CrossFit gyms in Santiago, Chile, are home to 1,140 total clients—and Daniel Dobbs Brown owns both of them.

Accion CrossFit Providencia earned the No. 1 spot on our August 2023 headcount leaderboard with 723 clients, and the Las Condes location hit No. 4 with 417.

So how did Dobbs Brown do it? Host Mike Warkentin digs in to find out.

The short answer: Daniel is using a precise, high-volume, data-backed marketing plan and an increasing focus on retention to build his client list.

Daniel pulls back the curtain and shares all his metrics, as well as the strategies he's implementing with the help of a mentor to reduce churn, increase length of engagement and boost average revenue per member—all with a goal of dramatically improving the health of his community.

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Gym Owners United

2:22 - Acquiring and retaining clients

5:59 - Getting people in

11:48 - Content marketing

16:06 - Group training and PT

19:52 - Improving length of engagement

27:59 - 3-point plan for success