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Discover the two must-haves you should include in every cold pitch you make. Join Gloria Chou in this episode as we go through the importance of specificity and relevance in pitching so you can finally make the journalist on the other side decide and say that “Yes!” that you truly deserve.

Topics We Discuss in this Episode:

• Why pitching requires you to peel the layers of your business
• The two must-haves that make your cold pitch stand out
• How to test if you are specific and relevant enough in your pitch
• Making the subject lines of your pitch really matter
• The whole point of pitching—making journalists respond
• Putting out to the world the puzzles of your small business 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Listen to Small Business PR Podcast:
  https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-free

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram