"I spilled wine on her white sofa...and she laughed."

That was the subject line of one of my most successful email newsletters. My customers used it to introduce their clients to the wonderful joys of Crypton Fabric, resulting in custom furniture and re-upholstery projects. Open rates went through the roof anytime the email was sent - and it didn't matter or big or small their mailing list was. Two years later, that newsletter is still one of the most popular in the Vault. (Vault is my online marketing platform for home pros.) Today, I am sharing this newsletter and several other highly effective ones with you, and I'm deconstructing each one to help you understand why they continue to be excellent revenue drivers.

After this episode, you'll want to implement these tips in your own business marketing, and I have no doubt you'll do so successfully. Be sure to subscribe to The Kate Show podcast on iTunes / Google Play.