If you're wondering how to price your coaching to maximise your revenue, you are not alone. It’s something that most of us struggle with at some point or other during our businesses. The good news is that however this nervousness around pricing shows up for you, there are things you can do to help.

In this episode of Women in the Coaching Arena, Business mentor and Coach Jo Lott shares the main ways feelings or nervousness around pricing can show up and what to do about them.

Key Points From This Episode

• [01:00] Jo explains that having a good pricing strategy is not just beneficial for you, but it's actually beneficial to your clients too, because we have all been taught throughout life to associate price with value.
• [00:03:00] Jo talks through the capacity calculation so you maximise your revenue
• [00:04:00] Jo talks through her Ingantible to Tangible process so you build a high value offer that builds you a sustainable coaching business.
• [00:08:00] step three is to choose your price.
• [00:10:00] is all about all the fears that arise on the way
• [00:16:00] always deliver more than expected.
• [00:17:00] if you are not in the arena getting your ass kicked on occasion. I am not interested or open to your feedback
• [00:21:00] Jo summarises the podcast

Useful Links

• Learn more/sign up to Offer to Market in 30 Days starting 24 April
• Connect with Jo on LinkedIn
• Joanna Lott's website
• Download the 12 ways to get clients now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.

You can now choose the option that suits you best (links below)

1️⃣ Free Digital Download – Get instant access to the online version of the 2026 Coaches’ Planner.

2️⃣ Printed Planner on Amazon – Order your copy to write in and keep by your side all year.

3️⃣ Dare Greatly Online Workshop – Thursday 4 December – Join me live as we plan together. You’ll receive a printed planner in the post plus a few thoughtful extras.

Whichever option you choose, my hope is that this planner helps you create a calm, clear, and successful year ahead.

➡️ [Free Online Planner] https://go.joannalottcoaching.com/coachesplanner2026

➡️ [Printed Planner on Amazon] https://www.amazon.co.uk/Coaches-Planner-2026-consultants-consistency/dp/B0FV3DQ8V4/ref=sr_1_4?crid=1K6IASZ8YOHGF&dib=eyJ2IjoiMSJ9.bPB7Zw1dBezrBieI2MEsdrQfqylgICUqPJ9QXdKZUqlXs1Yr47rEdeKXJ0XTYfC2YUOui89OZjyByQv7J8OLGC76g-n7ptt4Ob1gDOPHkVLN_KfK6H1evsn1ZVgyUxNOhRtjji5M49hJbpjKLE4fPxENyBpJ0TuAcvSgojQSFjpaGaL9ipLyzdgx9HKAYIbbvO7KImGv9VxdapS3ZfwX2wYyRTyKLRawsHdCKC9g1oo.kS1PJECkcq56GerMhTyXw371PUAR5mpMwlwiIAuYSkI&dib_tag=se&keywords=2026+COACHES+PLANNER&qid=1762513816&s=books&sprefix=2026+coaches+planner%2Cstripbooks%2C1186&sr=1-4&ufe=app_do%3Aamzn1.fos.95fd378e-6299-4723-b1f1-3952ffba15af

➡️ [Join the Dare Greatly Online Workshop] https://go.joannalottcoaching.com/DEC25ONLINEDAREGREATLY