➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

I'm breaking down two strategies that explode engagement without paid ads: trendjacking and newsjacking. These are proven plays I run on my own content and for EXP's brand account that consistently go viral. Trendjacking means jumping on popular trends and making them your own. Newsjacking is straight from the PR playbook: green screen yourself over news articles and become the instant local expert. I show exactly how to spot trends in your daily scroll, use CapCut's teleprompter feature, and turn comments into listing conversations.

➡️ Timestamps

0:00 Two strategies to explode reach
0:38 What is trendjacking?
3:08 Trendjacking examples (perching, phone drop, What's Going On)
6:04 Official apology trend for EXP
7:01 How to spot trends to jack
8:28 The 80-20 content mix
9:05 When trend content turns into deals
9:28 What is newsjacking?
10:08 Green screen strategy from PR world
11:03 Using CapCut teleprompter
12:14 Jared James case study
13:00 Local newsjacking opportunities

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#TrendJacking #NewsJacking #RealEstateMarketing #SocialMediaStrategy #OrganicEngagement #ContentCreation #InstagramReels #RealtorTips #GreenScreenStrategy #ViralContent #EXPRealty #LocalExpert