The HRTU Master Course is now LIVE and available for purchase! Head to ⁠⁠⁠⁠https://hrtuniversity.com/ to learn more. Thank you to everyone who made this possible! 🙏

In this episode, Nico chats with Emily, an emergency medicine NP turned integrative hormone expert, about building a hormone clinic in an ultra-affluent mountain town—and the unique challenges that come with it.

They dive into pricing strategies for high-income clients, why traditional monthly memberships don’t always work, and how to shift into retainer-style care without sounding salesy. Plus, they unpack what it really means to “niche down,” how to avoid overcomplicating your offers, and why focusing on hormone optimization can be your simplest (and smartest) business move.

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

Upcoming Reminders:

📅 2025 Live Event in Cincinnati – September 5th Weekend. Early bird tickets on sale this week!!!