Doing It Online : The Doable Online Marketing Podcast

#20 - The curse of the second launch (and how to avoid it)


Listen Later

Let me paint you a picture…

 

You’ve heard people talking all about online courses…

You’re working 1:1 but your time is maxed out…

 

So you finally decide to go for it -  to take the jump, do the scary thing and create your first online course.

 

You pull it all together and it’s ready to go so you send some emails to your list and you talk about it on social media. 

 

You’re SO excited about this new thing that you’ve created AND even more so when you get some sales (go you!). 

 

You’ve launched it once so in a few months you decide it’s time to launch your course again - very similar to how you ran it the first time...

 

But this time you make less sales.

 

This is what I call the Curse of the Second Launch.

 

Now before you hit the panic button and throw your course in the bin - I want you to know this is perfectly normal!

 

That’s why in today’s episode I’ll be sharing more on the Curse of the Second launch - why it happens and how you can avoid (or recover from) it.

Things You’ll Learn in this Episode of Doing it Online:
  • What exactly the Curse of the Second Launch is
  • Why the Curse of the Second Launch happens
  • My 4 tips for avoiding the Curse of the Second Launch happening to YOU
    • Join my FREE 3-Day offer overhaul challenge - Sold-Out Success starting December 8th. Sign up at kateschallenge.com 

     

    Want More?

    • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast
  • ...more
    View all episodesView all episodes
    Download on the App Store

    Doing It Online : The Doable Online Marketing PodcastBy Kate McKibbin

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    80 ratings


    More shows like Doing It Online : The Doable Online Marketing Podcast

    View all
    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,435 Listeners

    Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

    Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

    192 Listeners

    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,582 Listeners

    The School of Greatness by Lewis Howes

    The School of Greatness

    21,264 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,618 Listeners

    The Mind Your Business Podcast by James Wedmore

    The Mind Your Business Podcast

    1,635 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,068 Listeners

    The Influencer Podcast by Julie Solomon

    The Influencer Podcast

    1,444 Listeners

    the bossbabe podcast by Natalie Ellis

    the bossbabe podcast

    1,781 Listeners

    The Jasmine Star Show by Jasmine Star

    The Jasmine Star Show

    2,572 Listeners

    There She Rose by Jamie Sea

    There She Rose

    629 Listeners

    Chill & Prosper with Denise Duffield-Thomas by Denise Duffield-Thomas

    Chill & Prosper with Denise Duffield-Thomas

    214 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,862 Listeners

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

    717 Listeners

    Good Content with Shannon McKinstrie by Shannon McKinstrie

    Good Content with Shannon McKinstrie

    116 Listeners