Two Atlanta entrepreneurs discovered something more valuable than any business strategy: a daily practice that builds unshakeable mental resilience while creating thriving communities nationwide. Kyle Ponton and Sam Maxwell share how their journey from DIY ice barrels to building Cold Life into a revolutionary wellness company reveals the power of customer-driven innovation and authentic product development. From Mark Wahlberg’s 4am routine to Coffee & Chill events transforming social wellness culture, see how cold plunging is creating alcohol-free communities focused on health, connection, and personal growth.

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Timestamps:

00:00 Intro of Show

02:06 Starting the Cold Life Journey

13:17 Engineering behind the Cold Life

16:54 Debunking the Myths on Cold Plunging

20:01 Evidence-Backed Benefits of Cold Plunge

25:09 Mammalian Dive Reflex

26:25 Recommended Duration and Temperature of Cold Plunging

34:37 Community-Building through Cold-Plunge and Wellness Activities

38:24 Cold Exposure is Not Just a Trend

42:31 The Absence of Dopamine is the Presence of Addiction

46:37 Best Testimonials Received 

49:39 Contrast Therapy Benefits

The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The Content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions.

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