Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands.

The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov. 

Hit PLAY to hear: 

• Why you need to focus on key initiatives 
• The importance of diversifying your paid traffic strategies 
• Optimising tech stack as a key part of a brand’s strategy 
• Creating high-quality and authentic content 
• How AB testing helps in decision-making 

Key timestamps to dive straight in: 

[04:44] Different businesses require unique strategies for success. 

[08:22] Tech landscape has changed in the last decade. 

[10:38] Optimize tech strategy, understand market to succeed. 

[13:37] Varied strategies needed for diverse paid ad platforms. 

[16:41] Knowing when to stop, learn, and test. 

[18:44] Don’t try and do everything at once. 

[20:06] Listen to Marianne’s Top Tips! 

Full episode notes here: https://ecmp.info/495

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