In this conversation, I'm sharing some thoughts about how to get clear on the strategies that worked vs fell short and evaluating which activities to focus on for 2025.

takeaways

• Evaluate your activities to identify what drives revenue.
• Focus on top-performing activities to build momentum.
• Streamline or eliminate underperforming initiatives.
• Analyze conversion rates to identify bottlenecks.
• Maximize relationships with referral partners for better results.
• Become top of mind through consistent visibility.
• Consider your methods for lead generation and branding.
• Engage in bold conversations with referral partners.
• Understand the importance of being well-known in your market.
• Take actionable steps toward your 2025 goals.

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