Today I’m speaking with Col Williams for a 2nd time. Col runs Fli Distribution. They are the uk sales agents for all KTM Mountain Bikes that come into the U.K., Ursus Wheels, Puky kids bikes and loads of other brands. Col’s been in the Mountain Biking industry since 98. Col’s competed at downhill, cross country and all different types of racing under teams like Yeti, Trek and Orange.

Col has some fascinating stories and insights! 

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