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What if the most radical thing a man can do today… is be gentle?

In this passionate and deeply insightful episode, I sit down with Johnny Cole—founder of Hey Brother Co., men's work facilitator, feminist, and marketing tech consultant. We talk about the transformative power of rethinking masculinity, the healing available in brotherhood, and what it means to model emotional leadership as a man.

Johnny shares his journey—from growing up in a violent household to discovering feminist thought in college, and how those experiences shaped his commitment to helping boys and men unlearn patriarchy and rehumanize themselves. Together we dive into the generational shifts in men’s behavior, the seductive pull of the Manosphere, and how shame-based systems keep us disconnected from our humanity.

Most importantly, Johnny shares how Hey Brother Co. is building cycles of healing—through retreats, virtual men's groups, mentorship programs, and powerful work with high school boys. You’ll hear how young men are breaking cycles, standing up to toxic norms, and learning to lead with love.

This is an urgent, emotional, and hopeful conversation about how we create a future where masculinity includes tenderness, integrity, and belonging.

Find Johnny Cole: @heybrotherjohnny and https://www.heybrotherco.com/

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