In this episode I speak with Alex Back about his innovative new platform, couch.com, and why he decided he wanted to solve a problem for customers and retailers by matching them with the couch of their dreams.

Alex and I get design geeky and go down a few rabbit holes as we discuss fabric pilling and cleaning, the educational resource library he's created and why building a curated list will assist at multiple levels for our design clients. He shares a few terrific ideas beyond trade discounts to maximize profits and some practical tips for a proactive approach when clients balk at not being able to test products before purchase.

Finally, he speaks my language as he discusses his ethos about the power in partnerships and transparency. If you’re looking for another perspective on furniture buying and all that it entails, this episode is for you!

Follow Alex Back on couch.com

 

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