Struggling to find the right words to not only educate your audience but also entertain them? Writing for heavy subjects can be crafted into fun sentences and stories, which will keep your reader coming back for more.

Today’s guest is going to share all about copy and how to keep eyeballs on your content and email.

Justin Blackman is a copywriter who goes overboard. In 2017, he wrote 10,211 headlines for 100 brands over 100 days, just for fun. Since 2018, he’s written copy for more than 329 entrepreneurs and dozens of brands, using an ultra-specific voice mirroring process called Brand Ventriloquism™. 

He currently runs two writing programs: The Codex Persona, which trains writers how to measure and emulate a client’s voice. And Write More Personality-er, a quick & quirky workshop that teaches people how to add punch, power, and pop to their everyday writing.

You can find him at Pretty Fly Copy, where he creates ultra-specific voice guides for industry experts and growing businesses, and talks a lot about Muppets.

Here’s a short rundown of this episode:

• How the Headline Project put Justin on the map and what he learned from writing over 10,000 headlines in 100 days. Check out the Headline Project here.
• What the similarity is between stand up comedy and copy.
• His WTF framework that you can use in your writing today.
• A few tools to write with.

*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****



Links and resources mentioned in this episode:

• Grab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/gift
• Follow me on Instagram https://instagram.com/laurieann.murabito
• Click and read more into over on my website. https://SpeakAndStandOut.com
• If you’re looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you’d be a good fit for one of my programs. schedule a call at. https://link.salesedge.io/widget/bookings/bookwithla/discovery

This episode is brought to you by Sales Edge, the all you need all in one platform to run your successful business. Email marketing, unlimited courses, websites, memberships, landing pages, social media scheduler, CRM, and more for one low monthly price. It’s my one solution to ALL of my business needs. Try it here.

Hit **SUBSCRIBE** so you NEVER miss any episodes.

Thank you for listening,

Laurie-Ann