The Insurance Buzz

220: Building A New Agency Using Branding and Niches with Ciara Gravier


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This episode is a masterclass to brand yourself as an expert in the commercial insurance space and understand the needs of your ideal customer so you can attract them! We sat down with commercial insurance expert Ciara Gravi to learn all about how she built her agency, The Bunker, from the ground up. Ciara shares strategies for finding your perfect niche, branding herself as the go-to expert (competing with the big box agencies out there), and using technology like chatGPT to take your business to the next level. If you want to learn how to dominate the commercial space, this is an episode you don’t want to miss! 



HIGHLIGHTS

00:00 Introduction

03:00 How did your whole family get into the Life Insurance industry?

08:15 Branding and coming up with the name for your business.

11:30 Should everyone focus on having a niche for their business?

22:15 How to compete with the big box agencies as a small business.

26:00 What tech and automation is a must for your business?

34:30 The power of defining your ideal client to attract them.

38:00 How quickly should I expect to see results when I implement a new strategy?

41:00 Ways to add value to your clients above and beyond your services.



RESOURCES + LINKS


Watch the full episode on YouTube HERE


Join our 6 Figure Life Insurance Producer Course


Build your insurance business with our proven system - Weavers Sales Academy


Order my book - 

Game Changer: Taking Your Insurance Agency To The Next by Michael Weaver


Text BUZZ to (816) 727-7610 to connect directly with us and share your favorites from the episode or learn more about upcoming events and challenges happening in our industry


FOLLOW

Ciara

Instagram: @bunkeryourrisk

LinkedIn: https://www.linkedin.com/in/ciaragravier/

Website: bunkeryourrisk.com

Call Ciara’s office: 954-239-7346


Michael + Courtney: @mandcweaver

Michael Weaver:

BOOK A DEMO– Agency Coach AI Learn More: Let's Chat https://agencycoachai.com

The first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot. Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

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The Insurance BuzzBy Michael and Courtney Weaver

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