Lubomila Jordanova is an Obama Leader, MIT Under 35 Innovator and the CEO & founder of Plan A. She is also the co-founder of the Greentech Alliance.

Together with her team, she helps 1500 businesses including many global brands become more sustainable.

Expect to learn how to create 100x partnerships, how companies can become more sustainable and avoid accusations of greenwashing, and what kind of storytelling can be a catalyst for change.

At a more personal level, we also talk about humor and leadership, the books she recommends to her team, and what surprising thing Barack Obama said to her at their first meeting.

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Enjoy the episode!