In this episode, I sit down with Chloe Sappern, my creative right hand for my brand and a close friend, to talk about Chloe’s role as a social media strategist, how she grew to build Sappern Creative, and how she navigates creativity and collaboration in her work. Chloe shares her trajectory from the Cornell School of Hotel Administration to creating her own business, what her day-to-day looks like working with multiple clients, and how we started working together off of Chloe’s cold-email. She also discusses how she tries to implement work boundaries as a self-titled people-pleaser, what she finds the most challenging about social media today, and why she thrives in unfamiliar environments. Finally, we talk about why she stopped drinking early on in college and how she navigated dating, and she answers listener questions on how she organizes her day as someone who’s self-employed and how one can get involved in social media strategy.

Key Takeaway / Points:

• Chloe’s role as a social media strategist, and how we work creatively together
• How Chloe collaborates with her clients
• On Chloe’s creative path, from the Cornell School of Hotel Administration to working with Serena Kerrigan to creating her own business
• How we started working together from Chloe cold-emailing me
• How Chloe tries to implement work boundaries as a self-titled people pleaser
• What Chloe finds the most challenging about social media today
• On why certain content overperforms and underperforms
• Why Chloe never wants to be on-screen talent
• Why Chloe thrives in unfamiliar environments
• Why Chloe stopped drinking starting her freshman year of college
• How she navigated dating when not drinking
• Answering listener questions on:
• Organizing your day as someone who’s self-employed
• Balancing polish and authenticity on social media
• Advice for getting involved in social media strategy

Visit Chloe’s website, sapperncreative.com

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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Creative Lead: Amelie Yeager

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