We’ve all heard the overnight success stories that popped out of nowhere.

Why is it that some people struggle for years to get to a level of success, while a few individuals can climb straight to the top in mere months? This is what our guest, Shane Snow, is here to reveal today.

Shane is a talented entrepreneur, but he’s an even more talented journalist. After researching, analyzing, and interviewing the unconventional success stories of people and companies, he noticed a common pattern amongst them. That’s why Shane wrote the book, Smartcuts.

While 99.9% of us have been taught the conventional wisdom of success, such as paying our dues and making small progress, Shane argues that the 0.1% think differently. He calls it ‘lateral thinking’, which is to rethink conventional practices and break the rules (that were never rules in the first place).

This is a book that I’ve read over and over because it preaches why thinking differently, and zigging while everyone else is zagging will accelerate your success.

In this interview, we go deep and wide in every aspect. We’ll shatter the common wisdom about success, how you can think laterally to fast track your success, and explore the behind-the-scene stories of global icons like Michelle Phan, Skillrex, and Jimmy Fallon.

If you have the desire to, be, do, and achieve more in less time, or if you’re seeking a different way of thinking, this episode with Shane will inspire you.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes and a rating on our Spotify show? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

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Past guests on Growth Minds include: Robert Kiyosaki (Rich Dad Poor Dad), Steve Aoki, Robert Greene, Dr. Jason Fung, and more.