82% of coaching businesses fail in the first two years.

I'll share insights on the common mistakes that can lead to coaching business failure.

Lack of Clarity [00:01:17]

Coaches fail due to lack of clarity about their niche, target market, and unique value proposition.

Ineffective and Inconsistent Marketing [00:03:56]

Many coaches struggle with ineffective and inconsistent marketing, using the wrong communication channels and failing to convey their expertise convincingly.

Embrace Lifelong Learning [00:10:18]

Continuous learning and staying ahead of the curve are essential for success in the coaching industry. Surrounding yourself with inspiring individuals and updating skills and knowledge is crucial.

Your Action Plan for Success [00:11:32]

Creating a tangible action plan for coaching business success, including self-assessment, niche refinement, brand building, and marketing blueprint.

Your Marketing Blueprint [00:12:44]

Developing a comprehensive marketing plan, both online and offline, to build trust with the audience and attract clients through various touchpoints.

Skill Development and Confidence Boost [00:13:55]

Investing in continuous learning, identifying and mastering one skill, combating imposter syndrome, and acknowledging wins for a confidence boost.

This episode offers practical advice for coaches looking to thrive and avoid costly mistakes.

Useful Links

Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.