My mind is blown by what today's guest has accomplished: increasing her Instagram following from 2,000 to over 20,000 in about 6 weeks.

Though she isn't an overnight success, Valerie Furazhenko ignored the typical Instagram angst and decided to concentrate on what worked and what didn't to accomplish this impressive feat. She shares what precipitated a brand shift, the role Power of Process played, and the main elements she focused on with her social media posts. She talks about the three major pillars to keep in mind to create resonating content, how she used AI to help in her mission, and the actual tangible results that came after this count increase.

Valerie's passion and excitement are infectious and I know you'll leave this episode inspired and excited just like I did!

 

Episode Highlights

• Valerie grew her Instagram from 2,000 to 20,000 followers in one month and now has over 34,000 followers.
• She was honored with the NKBA 30 under 30 and the New Market Decorators Category Awards.
• Valerie rebranded her company, focusing on consistency and content, authentic storytelling, and using reels and collaborations.
• Engagement and showing the human side of the brand are crucial for growth on Instagram.

 

Episode Resources

Learn more about Valerie Furazhenko at her website and follow her on Instagram here.

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