In this episode, Kendra guides us through the essentials of market research, highlighting the importance of understanding your audience's wants versus needs.

She touches on annual market research strategies, including surveying your email list and social media followers, and the benefits of pre-selling programs to test viability.

She also shares how to launch a program with minimal content, and gather feedback for iterative improvement as you go.

In this episode:

• The Importance of Market Research
• What Your Audience Wants VS What They Need
• Launching Your Program With Minimal Content
• Using Feedback for Iterative Improvements to Your Program

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Episode 219: What I've Learned from 5 Years of Running Group Programs

Episode 202: Real Coaches Share Their Experience Running Online Programs

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