Sometimes, it feels like to be a thought leader you have be present at every single event. Our guest today tells us why this isn’t the case!

Elena Poughia knows all there is to know about what makes a successful event. She is the managing director of Dataconomy and the founder & head curator of Data Natives, Europe’s largest data science conference. Data Natives has taken place twice in Tel Aviv and is now going on its fifth time here in Berlin!

Elena is passionate about understanding how data science and connected devices are changing modern technology as well as how we communicate these changes in our everyday lives. With a background studying economics but also Modern and Contemporary Art, Elena brings a unique perspective to questions of data science, building business relations and curating the perfect event. Elena tells us all about how knowing your audience is one of the most important parts of a successful event - and a successful event is the best place to promote your company, build a community and add value to your communication.