Joel Comm shares strategies from his book, Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time*, to help us discover how to use Twitter to support leadership development.

The crazy, mundane tweets actually turn out to be one of the areas that more people connect with because we can relate to the silly things … it provides real human connection.

When we talk about search, people immediately go to Google … but Twitter is actually one of the greatest search engines on the web.

Authenticity is the key word; people are tired of being marketed to.

The question shouldn’t be, “How do I use Twitter to market?” The question should be, “How do I reach into this audience … and bring value to them?”

Twitter is the watercooler of our time.

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