In this conversation, John Locke shares his journey in ranching, detailing his family's legacy and the challenges faced after a significant succession event. He discusses the transformative experience of attending the Ranching for Profit School, which prompted a shift in his management strategies and mindset. John reflects on the frustrations of operating under traditional methods and the importance of embracing change in ranch management. He emphasizes the need for a solid plan rather than relying on hope and highlights the role of leadership in family-run ranching businesses.

Resources Mentioned:

Leadership and Self Deception

Ranching for Profit

Check out ⁠⁠⁠⁠⁠⁠www.pharocattle.com⁠⁠⁠⁠⁠⁠ for more information on how to put more fun and profit back into your ranching business! 

As always, check us out at Ranching Returns Podcast on Facebook and Instagram as well as at ⁠www.ranchingreturns.com⁠.

For Ranching Returns shirts, hats, and sweatshirts check out https://farmfocused.com/ranching-returns-merch/

For more information on or to order Redmond salt or conditioner check out Redmondagriculture.com