On this episode of Live Foreverish, Drs. Mike and Crystal sit down with Max Francia, a seafood industry insider, who shares what’s new in the world of seafood production. We discuss the difference between wild-caught and farm-raised salmon, variations in the nutritional profile, and sustainability challenges and solutions.

Max Francia, an MBA from the MIT Sloan School of Management, is Atlantic Sapphire’s Marketing Director. Max has extensive experience in consumer-packaged goods, having worked globally at Procter & Gamble and Spectrum Brands. Recently, Max is applying his passion and knowledge of consumer insights, brand management and strategy to the food sector, where he spearheads Bluehouse Salmon’s brand development.