The benefit of hindsight is a wonderful thing.

Jo Lott shares five things she would do differently if she were starting her business from scratch.

She emphasises the importance of niching down from the beginning and having a clear focus and target audience.

Jo also discusses the value of investing in personal development and business education, as well as the benefits of building an email list for your coaching business.

She highlights the power of email marketing and the importance of creating a compelling lead magnet. Additionally, she addresses the challenge of coaches being resistant to certain activities like social media.

The importance of niching down [00:01:14]

Jo discusses the importance of niching down in the coaching industry and shares examples of successful coaches who started with a tight niche.

Investing in personal development and business education [00:04:42]

Jo talks about the value of investing in personal development and business education, highlighting the limitations of trying to piece together information from free webinars and challenges.

Building a system for content creation [00:07:53]

Jo shares her experience of creating a system for content creation, focusing on one core piece of content (her podcast) and repurposing it into blog posts and social media content.

The importance of an email list [00:11:07]

Explains the benefits of having an email list and how it can lead to better response rates for offers.

Creating an effective sales funnel [00:12:10]

Discusses the return on investment of email marketing compared to social media and offers guidance on creating a successful sales funnel.

Overcoming obstacles and setting goals [00:13:19]

Addresses the mindset of setting big goals but having a list of things one doesn't want to do, and suggests reframing those limitations into positive actions.

Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.

Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Joanna Lott's website

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✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.