In this episode I speak with Valerie Khoo about the role of storytelling in business marketing. Valerie is the founder and CEO of the Australian Writers’ Centre. She’s also the author of Power Stories - 8 Stories You MUST tell to build an epic business, hosts two podcasts and is a journalist and keynote speaker. In this episode, you’ll hear what makes a story, how to get into the minds of your readers, and much more.