Obviously, we've seen people use Instagram before, but we've never seen anyone use it quite as well as Shannon Gillette. She's a self-admitted perfectionist who only receives 5-star reviews from her clients—and her videos and Instagram stories reflect her commitment to high-quality content. In this episode, Shannon shares the strategies she's used on Instagram to become one of the top 15 agents in a field of 55,000.

And when you check out the show notes, you'll get more in-depth information and added details not included in the episode. Visit https://remindermedia.com/podcast/

Connect | Resources

Connect with Shannon on Instagram @Shannon_Gillette

Visit her website: https://www.gillettegroupaz.com/

Download our FREE e-book, How to Win at Instagram: https://bit.ly/3iL2W3y

[1:59] Preview

[2:55] Shannon's business journey

[5:58] Transition from new homes sales to resale

[8:10] Shannon's lead generation strategy

[9:24] Golden Nugget: Treat Instagram like a television show

[11:21] Shannon's Instagram content strategy

[15:00] Coping with the fear/reluctance to share personal life

[18:16] The power of Instagram, growing your following, and evidence of success

[24:12] Leveraging listing ads

[27:43] Questions agents need to ask of their marketing and branding

[30:46] Meeting the challenges of scaling a business

[33:45] Routines/habits

[35:34] Advice

[37:40] Action Item

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

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