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We may be social media managers, and creating content may be part of our skillset but when you’re inundated with creating content for your clients and then for yourself you can come across the content rut. You know the kind, no matter how hard you think, your creative flow has exhausted itself. Instead, you’re left staring at a blank screen willing for the content to appear. One may think scrolling through Instagram and TikTok would be the easiest way to ignite the content machine within, however what tends to happen is that consuming more content with no strategy not only wastes your time but you’re left feeling even more depleted than when you had began.
So what do you do? The ideas aren’t popping up! Well, in this episode we dive into how to never run out of post ideas by walking you through how I find content topics when I’m facing a content rut. During the episode, I am searching in real-time, so that you can learn my process and understand what I look for when I look for the cream of the crop of post ideas.
Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode26
Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community26
Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients26
Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop26
Let’s be Instagram friends: @sugarpunchmarketing
PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
Mentioned in this episode:
The Back Office
Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place.
By Shanté Gorman, Mentor for Social Media Managers4.9
2323 ratings
We may be social media managers, and creating content may be part of our skillset but when you’re inundated with creating content for your clients and then for yourself you can come across the content rut. You know the kind, no matter how hard you think, your creative flow has exhausted itself. Instead, you’re left staring at a blank screen willing for the content to appear. One may think scrolling through Instagram and TikTok would be the easiest way to ignite the content machine within, however what tends to happen is that consuming more content with no strategy not only wastes your time but you’re left feeling even more depleted than when you had began.
So what do you do? The ideas aren’t popping up! Well, in this episode we dive into how to never run out of post ideas by walking you through how I find content topics when I’m facing a content rut. During the episode, I am searching in real-time, so that you can learn my process and understand what I look for when I look for the cream of the crop of post ideas.
Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode26
Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community26
Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients26
Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop26
Let’s be Instagram friends: @sugarpunchmarketing
PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
Mentioned in this episode:
The Back Office
Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place.

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