Social proof is a powerful, persuasive factor when it comes to making buying decisions.

If we see others behaving in a particular way, buying a product or, say, joining a membership site; then we're far more inclined to follow suit.

More and more, customers are basing their buying decisions on what other people recommend, rather than promotions, discounts and other sales tactics.

In this episode, I share 7 ways that you can add social proof to your membership sales page.