This week, Jason is joined by bestselling author, chef, and digital creator, Jake Cohen!
Jake has become one of the most recognizable culinary voices of his generation, building an empire at the intersection of food, culture and social media. Jake has used his creativity to turn recipes into a thriving brand. His cookbooks Jew-ish, I Could Nosh, and his recent release Dinner Party Animal became instant bestsellers - earning praise for blending nostalgia with modern flavor, and for celebrating heritage beyond food. Jake is a master of brand strategy. Through his Wake and Jake platform, he has launched partnerships with major brands, developed original media content, and positioned himself as a culinary entrepreneur, redefining what it means to build a kitchen brand in a digital age.
Jake Cohen dives into his unconventional career path—jumping from the Culinary Institute of America into a 3-star Michelin kitchen, navigating low-paying editorial roles, test kitchens, and even a year as a Time Out New York food critic—all while staying true to himself and chasing an end goal he couldn’t yet fully see. He breaks down the realities of making ends meet, the differences between editorial and commercial shoots, how labor impacts the way he approaches dining out, and why maintaining a healthy relationship with social media matters. Jake opens up about his first cookbook pitch getting rejected, the surprising cost of cookbook photography, taking creative control of his team after book one, nearly joining a culinary hype house, and his “don’t put all your eggs in one basket” philosophy. He also shares how his Hulu show Jake Makes It Easy came together, when he knew he had the makings of a reality star, the power of word-of-mouth momentum, and closes with rapid fire questions.
Jake reveals all this and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Jake Cohen
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